Google Analytics has been the go-to tool for providing valuable insights into user behaviour, traffic sources, and more. However, Google have updated their systems to GA4, therefore the version of Google Analytics that you are used to will no longer exist.
GA4 is a significant update to the previous version of Google Analytics, that brings several new features and improvements. Here are some of the benefits that design agencies can expect when moving from Google Analytics to GA4:
A More Comprehensive Understanding of User Behaviour Across the Web
One of the most significant improvements in GA4 is its ability to track behaviour of website visitors across multiple devices and platforms, including mobile apps and websites. This means that you can get a more comprehensive understanding of how visitors are interacting with your website, what is important for them, and which sites are less frequently visited. With this information, you can make informed decisions about what to put on your website to ensure that it is beneficial for members of your community.
Better Insights into User Journeys Within Websites
Another key advantage of GA4 is its focus on user journeys. This means that the GA4 will help you visualize and understand how visitors move through your websites. This will help you see the areas that need work on your site. This information can be used to create more effective website visitor experience.
Enhanced Data Privacy and Security
With the increasing focus on data privacy and security, GA4 has been designed with these concerns in mind. It offers improved data controls and safeguards, ensuring that user data is protected and not misused.
More Accurate Cross-Device Tracking
GA4 uses a new approach to cross-device tracking, allowing design agencies to track users as they move between devices without depending on cookies. This ensures that user data is accurate and not affected by changes in privacy settings or browser tracking policies.
In summary, moving from Google Analytics to GA4 offers several key advantages: it provides a more comprehensive understanding of website visitors behaviour, better insights into user journeys, enhanced data privacy & security, more accurate cross-device tracking.
With these benefits in mind, we recommend that you start considering the switch to GA4 and take advantage of its new features and tools.
This is our offer for councils who would like to move to GA4:
- Switch to GA4
- We will move you to GA4.
- Set up an account.
- Send you log in details for you to access the reports at your convenience.
Cost: £40 plus VAT
To sign up for the upgrade please fill in this form.